Effective Hyperlocal Digital Marketing Strategies

Experienced digital media and sales professional Jean Criss has delivered over $140 million dollars in net advertising sales from her work with television and tech-based marketing campaigns. In addition to numerous startups in the fashion, technology, and lifestyle sectors, Jean Criss started U.Detroit.com,
a media company focused on hyperlocal marketing strategies. 

Advances in GPS technologies have made hyperlocal marketing an effective method for reaching target customers. Hyperlocal advertising generally targets potential buyers who are within a few blocks of a business. 

More consumers are using localized web searches to find restaurants and to purchase products and services. Businesses can capitalize on this by having a comprehensive online presence. For example, companies should advertise on numerous online business directories and keep their information up to date. Businesses should also encourage their customers to leave positive feedback in order to raise their rankings on rating sites. 

Marketers launching digital hyperlocal campaigns should set tight geographic restrictions on their online advertising range and target consumers located within a mile of the company’s location. This strategy leverages the ability of mobile GPS technology to pinpoint customer locations precisely and the tendency for search engines to consider location when suggesting business options to people looking for specific businesses in their immediate area.

To learn more about media strategies and marketing promotional offerings contact Jean Criss at JeanCrissMedia.com. Take a look at Jean's portfolio of integrated marketing solutions, client success stories, affiliations and partnerships found on her website.

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